Showing results for Communication & Marketing
Subcategories
Digital marketingConsumer Intelligence
Consumer Behavior
Customer Experience
Communication Skills
Internal marketing
Customer Service
Pricing
Sales
Studies
Influencer marketing effectiveness
felipe at Sep 05, 2024
Does influencer marketing work for increasing consumer engagement?
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How do likes impact revenues in online shopping?
felipe at Jul 29, 2023
An experiment on the impact of likes saliency in sales
star 1 likes
Pet food purchasing decisions - a 2019 survey
felipe at Jul 29, 2023
What are the main determinants of pet food purchasing decisions?
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The pursuit of meaning affects consumers choices
felipe at Apr 02, 2023
Consumers pursuing meaning make less expensive choices
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Does weather affect online reviews?
felipe at Apr 02, 2023
A study reveals that weather conditions may shape customers' online reviews
star 1 likes
Logo-product fit and brand market performance
felipe at Jul 28, 2023
How does logo dynamism and product type impact brand market performance?
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Variable pricing in ticket sales
felipe at Sep 03, 2024
Impact of Variable Pricing in NFL Ticket Sales
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Indicators
E-commerce checkout cancellation rate
felipe at Apr 05, 2023
Customer Experience Indicators
% of orders canceled during checkout
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First-call resolution rate
KPI
Percentage of customer issues that were solved by the first call
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Methods
Teoria da Confirmação de Expectativas
felipe at Sep 21, 2023
Teoria da Confirmação de Expectativas
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Expectancy Disconfirmation Theory (EDT)
felipe at Sep 21, 2023
Expectancy Disconfirmation Theory (EDT)
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