Communication & Marketing

Showing results for Communication & Marketing: Consumer Behavior

Studies

Pet food purchasing decisions - a 2019 survey Pet food purchasing decisions - a 2019 survey felipe at Jul 29, 2023

Consumer Behavior Study

What are the main determinants of pet food purchasing decisions?

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The pursuit of meaning affects consumers choices The pursuit of meaning affects consumers choices felipe at Apr 02, 2023

Consumer Behavior Study

Consumers pursuing meaning make less expensive choices

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Methods

Teoria da Confirmação de Expectativas Teoria da Confirmação de Expectativas felipe at Sep 21, 2023

Consumer Behavior Method

Teoria da Confirmação de Expectativas

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Expectancy Disconfirmation Theory (EDT) Expectancy Disconfirmation Theory (EDT) felipe at Sep 21, 2023

Consumer Behavior Method

Expectancy Disconfirmation Theory (EDT)

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